SELLER SELECTION CRITERIA

Sellers invited to participate on the Australia 365 On Demand platform are:

  • International market ready tourism product or experience
  • An Inbound Tour Operator or Destination Management Company; or
  • State, Territory or Regional or local tourism association (or other relevant industry member) 

Please refer to the Seller Terms and Conditions for full considerations applied.

Please note:

  • Parent companies: Due to the limited places available, TA will not invite all individually managed products including hotel properties that are subsidiaries of a parent company exhibiting on the platform. This includes franchisee properties.

By registering you have agreed to the terms and conditions of participation, and you release TA, to the extent permitted by law, from liability for any loss or damage suffered by you as a result of participating in this platform. 

Seller Selection Process

TA reserves the right to select the appropriate products for the relevant audience and will consult with the relevant STO. Consideration will be given to the following important factors: 

  • A mix of products and experiences are represented to ensure buyer satisfaction
  • Proven strategy for international markets
  • Level of demonstrated experience in handling international tourists
  • Preference will be given to operators who have previously attended Tourism Australia trade events
  • Category and geographic limits in order to maintain a balanced representation of product 

TA reserves the right to offer any remaining places to other products after the registration deadline has passed and no response is received. 

Selection Criteria

All products, experiences and tourism organisations registering to be part of Australia 365 On Demand must comply with each of the selection criteria. Tourism Australia reserves the right to waive any of these criteria at its discretion and/or amend or reject any product or experience, which is inconsistent with the criteria.

The mandatory requirements for seller companies are as follows:

  1. Must be an Australian registered company paying applicable taxes in Australia.
  2. The ability of your product to be booked and commission paid at the appropriate industry levels, relevant to the distribution system employed;
  3. Tourism as the main focus of your business;
  4. Endorsement of your product or experience as internationally active which may include evidence of:
    • Completion of your state or territory trade ready or ATEC market readiness program;
    • Attendance at more than one physical or virtual international trade event in the past year; 
    • Involvement in an international marketing campaign with your STO or TA;
    • Involvement with TA’s International Media Hosting Program (IMHP);
    • Involvement with TA or STO trade famils;
    • Evidence of international marketing either via individual initiatives or via offshore wholesalers; 
    • Availability of relevant wholesale and retail rates for your product or experience;
    • Endorsement and approval by the STO relevant to the product application location
  5. Approved creditor status with Tourism Australia including, without limitation, no bad debts;
  6. Relevant licenses to operating including public liability insurance and relevant park agencies; 
  7. Own website and/or availability of your product or experience by an alternative distribution channel

In addition to the mandatory selection criteria above, it is preferable for products and/or experiences to have the following:

  • Current membership of your local or regional tourism association; and 
  • Endorsement of your product or service by the relevant industry body 

Cancellation of Participation 

Tourism Australia reserves the right to cancel the participation of an organisation that has an outstanding account with TA and/ or the payment of which has not been cleared 60 working days prior to the commencement of the project.  You acknowledge that if this should occur, you have no right of action, claim, proceeding or demand against TA for such cancellation.